There’s a reason why January 2017 was the most profitable month yet for Anchor Media Solutions and several of our clients.
The reason is Facebook Advertising.
What if you had a machine that you could put $1 into, and $4 would come right back out every single time? How much would you put in?
If you’re like me, you’re answer is probably something like “everything I have”...
Now, I’m not telling you to empty your company’s entire bank account into Facebook Ads right away… but what about that marketing budget you have?
What about the extra funds left over after firing that “other" marketing agency that gave you the run-around and didn’t provide a dependable and trackable ROI in 2016?
Ever heard of Gary Vaynerchuk? He’s one of the world’s leading marketing and advertising experts. Here’s what he said at a marketing conference in late 2016 concerning Facebook Ads:
“If you aren’t spending at least $1,000/mo in Facebook Ads, your business is laughable”.
Now, that’s a pretty general statement, and yeah, it stings a little. But there’s a lot of truth there.
You see, advertising trends come and go on a regular basis. In the late 90’s and early 2000’s, direct mail was working great for many local and national brands.
Also in the early 2000’s, Google AdWords launched and was the world’s best and most underpriced advertising product at that time.
Many other advertising products have launched and helped companies grow tremendously between then and now, but they all have one thing in common:
There is a 2-5 year window of opportunity for companies to make a LOT of money by leverage these new advertising platforms before THE REST of us jump on the bandwagon, causing the cost-per-desired-result (CPM, Cost Per Lead, Cost Per Video View, Cost Per Email Signup, etc.) to skyrocket, and the ROI to diminish.
What do you think is going to happen when behemoth companies like Macy’s, Starbucks and Walmart begin to double down on Facebook Advertising and start spending 9-digits per year on the platform to get new customers in the door?
The price of running ads for local business is going to go up, big time. At least, if you want to achieve the same kind of results as before.
The good news?
According to experts in the industry, FB Ads still has several years left before the market becomes oversaturated and the CPM (cost per reaching an audience of 1,000 potential customers) increases significantly.
So now’s the time.
I have colleagues that are spending upwards of $5,000 per day in Facebook Ads. Independent internet marketers, just like myself.
Why would they be spending SO much on Facebook Advertising?
Because they’re making an ROI.
The lead generation and client acquisition strategies that go along with successful Facebook Advertising are working amazingly well for most businesses, but just remember, it’s only a matter of time before we’ll need to jump over to a newer, less expensive and higher-ROI ad platform.
Until then, be sure to do your homework and look into how FB Ads can help grow your business, if you aren’t already.
Check back regularly for online marketing advice, video blogs and candid discussions on entrepreneurship.